La Marzocco
Campaign design, print, illustration & animation
La Marzocco is a brand defined by heritage, craftsmanship and precision. When the Australian team approached me to design a social campaign for the Linea Mini in Yellow, the goal was to create something that felt as premium as the product itself.
The design needed to align with La Marzocco’s global visual campaign language - a nod to the brand’s vintage aesthetic - while introducing a refined layer of luxury for a modern audience.
Every detail was considered. From the choice of card stock to the embossing and gold foiling, the Golden Ticket and its envelope were designed to feel tactile and collectible - an experience that reflects the quality and care synonymous with La Marzocco.
The campaign extended into motion through stop-frame animation and hand-drawn cel techniques, bringing a sense of warmth and craft to the digital space. The result is a cohesive system that feels both nostalgic and contemporary, connecting physical design with the digital world in a way that feels distinctly La Marzocco.
“Working with Madalyn has been an absolute pleasure.”
“Her creativity, attention to detail, responsiveness, and ability to translate ideas into beautiful, thoughtful designs have been invaluable. We often require designs to be turned around quickly, and Madalyn goes the extra mile to ensure assets are handed over to the highest standards on time. We couldn’t be happier with the results!”
Shelby Clayton - Senior Visual Content Producer, La Marzocco Australia
Credits
Project Manager - Shelby Clayton
Production - La Marzocco Australia