days
Packaging, Illustration, Digital, Signage, Print
Joining Days in its early growth phase, I became the brand's sole designer, building on the identity created by Onwards, and helping shape how it lived beyond the original guidelines.
Over two years I worked across almost every customer touchpoint, campaigns and packaging to retail, digital and social, creating a design system that could flex without losing its character. Whether rolling out nationwide retail campaigns, adapting packaging for international markets or art directing performance creative, the focus remained the same: keeping the brand consistent as it scaled.
The best brand identities don't stay static. They evolve with the business. My role was to ensure every new expression of Days felt considered, recognisable and built for growth.
“Madalyn brought the Days
brand to life”
“…helping us develop and evolve the brand as it grew. She is super reliable, creative and hard working and I’d recommend her to any brand looking for design help.”
Cat Hann, Brand Manager at Days
