Nancy approached Studio Squeeze with a clear vision: to position Octavia as a standout in London’s floristry scene — elegant, premium, and full of personality.

The identity needed to feel elevated but approachable. We created a custom logomark and emblem inspired by the organic curves of flower stems, offset by refined serif lettering for a balance of softness and structure.

Renaissance-inspired imagery nods to the name’s regal roots, while a vibrant palette of bright pink and mint green injects modernity. Bold framing and confident compositions complete the system, giving Octavia a fresh, distinctive presence.

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