FINISH LINE FESTIVal
Branding, Animation, Socials, Print
Finish Line approached me in need of a brand new identity for a festival and events brand. Sprouting after a successful afterparty to a charity race across the country, the team wanted to build a modern identity, rooted in running and community.
With a focus on simplicity and versatility, I created a modern identity, with a sans serif, strikethrough logo to resemble a finish line ribbon being run through. The visual language continues using bold lines as blocking for the text and framing for the design. The modern identity is carried through in the sans serif fonts and use of digital symbols throughout.
“We are thrilled with the end result”
“Madalyn took on the brief which was fairly wide and gave us a wide range of options that were all great, but also catered to the different requirements we set. Madalyn offered great creativity and ideas as well as understanding what we required expertly. Through a couple of drafts and revisions we quickly got to a great end product. Thanks Madalyn and I highly recommend others to work with her - we definitely will be!”
Matt Southworth - Finish Line Festival Founder
Credits
Production - Studio Squeeze
Art direction - Madalyn Farley & Gemma Coutney-Davies
Design - Madalyn Farley